Panerai's partnership with the Luna Rossa team began in 2019 and since then it has been instrumental in supporting the team's performance in the 36th and 37th America's Cups. As they prepare for the 38th edition in Naples, Panerai continues to provide high-performance tool watches, developed annually in anticipation of the ultimate challenge. This collaboration is a natural fit for Panerai, a brand deeply rooted in the marine world and committed to performance and technological innovation. Inspired by the technologies and materials of the America's Cup, as well as the insights of the Luna Rossa team, these watches embody Panerai's Italian DNA and dedication to crafting high-precision tool watches. Engineered by the Maison's Laboratorio di Idee at the Panerai Manufacture in Neuchâtel, each watch is rigorously tested to ensure durability, reliability, and functionality in the most demanding conditions. 

Marking the 3rd America’s Cup campaign of this partnership, the Maison introduces two new Luminor novelties to the Luna Rossa collection – the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653. Highly performing mechanical timepieces,  drawing inspiration from Luna Rossa’s striking aesthetics and visual identity.

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