LUNA ROSSA ANNOUNCES NEW PARTNERSHIP WITH ALFA ROMEO
The automaker will support the Italian challenger throughout the 38th America's Cup
A new partnership between Luna Rossa and Alfa Romeo was announced today through an evocative video that highlighted the synergies between two iconic Italian brands.
For the 38th America’s Cup, the historic automotive brand will stand alongside Luna Rossa as an Official Sponsor for the entire duration of the event. This natural collaboration brings together two legendary Italian names that share a common mission: to drive continuous innovation, excel in sport, and push beyond their limits. Both Alfa Romeo and Luna Rossa rely on expertise, cutting-edge design, the use of the world’s most advanced materials, and top-level engineering to achieve their goals and deliver peak performance.
As part of this partnership, Luna Rossa and Alfa Romeo will exchange know-how, with their respective teams collaborating to develop advanced technology solutions. The alliance will also foster knowledge sharing in key areas such as advanced materials, performance management, and data analysis, where both brands bring extensive expertise.
«There is a natural affinity between Luna Rossa and Alfa Romeo», said Max Sirena, Team Director of Luna Rossa. «Deep roots, Italian heritage, a sporting spirit, and a relentless pursuit of excellence. We even share a signature color — red. Our partnership is built on shared values, and its strength continues to grow».
«There is no better partner than Luna Rossa» commented Santo Ficili, CEO of Alfa Romeo. «A brand that, like us, carries a strong identity, a rich history, a clear vision for the future, a passion for sport, a drive for excellence, and a deep sense of belonging — and above all... speaks Italian. Just like Alfa Romeo».
«This partnership could not have come at a better time, or in a better place», added Cristiano Fiorio, Global Head of Marketing, Communications, and Strategic Projects. «Ours is a symbiotic alliance that goes far beyond the joining of two brands or placing logos on a sail or a badge on a car. We share values and heritage — and this can take us anywhere. Because when racing experience meets engineering vision, something truly innovative is born. Not just in colors or style, but in real technological collaboration».